Another unique piece of recruiting mail and another Internet buzz generated. For anyone keeping score, that’s the third time that has happened this cycle. The first was the infamous “you’re a baller” and the second was the “can of swag’ letter. The latest was a Mother’s Day card to Olive Branch offensive lineman Chase Johnson. All of these recruiting letters have gotten MSU a ton of publicity and gotten recruits talking about the Bulldogs. All good things in my mind.
While MSU fans are enjoying Dan Mullen leading this creative charge, the national media, radio host, and bloggers have taken every opportunity to scoff at MSU’ efforts. The latest of the snide articles was penned by Yahoo blogger Cameron Smith. The opening sentence in his piece is “This is getting ridiculous”. Smith is just another media member taking shots (a certain Mississippi sports radio personality took shots at “you’re a baller”) at Mullen doing everything he can to recruit in the SEC West with the smallest recruiting budget.
First I’ll say that I love what Mullen is doing. Recruits are opening MSU mail and talking about it on social media. Doesn’t mean they sign but its a good thing. With MSU’s small budget, Mullen has to find interesting ways to differentiate himself from the pack without spending a ton of cash. Mission accomplished.
What I don’t understand is some of the media pushback. In today’s college football landscape, prospects surface every cycle flashing hundred dollar bills but that gets overlooked and not a big deal. God forbid a cash strapped staff do some interesting recruiting letters and now these media guys have negative attitudes about it. If illegal benefits are “just part of recruiting” but different letters irritate you, please go get your head examined.
Even when you look at within the states borders we see the double standard in how it’s reported. Last recruiting cycle we saw Hugh Freeze recruit Kailo Moore in his underwear, he kissed Tunsil, and cried on the phone to a juco DT. All of these things, which I find weird and not the masculine football attitude I grew up around, were lauded as great recruiting and passionate. Chris Kiffin was given all kinds of awards for his performance last cycle and it was reported that he sent prospects hundreds of Facebook messages. That was lauded as genius and tenacious.
To be completely honest, I have no issue with any of it. If “you’re a baller” gets your foot in the door or if recruiting a guy in your underwear gets a commitment, that’s fine. The coaches and players involved in the recruiting process are the ones who have to deal with everything they’ve done, said, and the decision made. Recruiting is war and all is fair so don’t get upset over letters. It’s a long way until February and letters are just the tip of the iceberg.